Every raucous MC who fell under the umbrella (Lil Pump, 6ix9ine, even Rico Nasty) had a moodier foil (Lil Peep, Wifisfuneral, 6 Dogs), and there were plenty of flat-out great lyricists (Denzel Curry, Ski Mask the Slump God, Robb Bank$). But mumble rap is just one head of the SoundCloud Hydra. (Some of the stodgy attempts to diss it were worse than anything the genre actually produced). Detractors use the term interchangeably with the phrase “mumble rap,” a derisive way of criticizing the materialistic lyrical content and the looser cadences that some of these young artists employed. And those who got it-the young and disgruntled who had little interest in mainstream music-felt seen and spoken to in the same way 2000s teens did by Fall Out Boy, Panic! At the Disco, and Paramore.īut despite all the hallmarks that tie these artists together, there isn’t a consensus definition of what “SoundCloud rap” is. Once the genre hit, unmastered two-minute tracks bearing titles like “Fuck Boy Blood Bath,” “BUY GARETTE’S CLOTHING OR I’LL FUCKING KILL YOU,” and “red drop shawty” suddenly became the coolest music online. SoundCloud also felt different musically-unmistakably hip-hop, but more moody and nihilistic, rowdier and more unpolished. There’s a certain Memphis sound, a certain Louisiana sound.” “There’s not a certain sound, but there’s obviously a certain Atlanta sound. “I can’t say it’s certain sound, because I’ve heard so many different rappers do different things on SoundCloud,” says MadeinTYO, a multi-platinum rapper whose 2016 single “Uber Everywhere” was one of the era’s biggest hits. Instead, SoundCloud rap belonged to the internet. And perhaps most interestingly, it didn’t belong to one region-there were hubs in places as varied as South Florida, New Orleans, and Los Angeles. It’s music that became synonymous with the streaming platform it originated from, ushering in an era of face tattoos, dyed hair, and a rock star lifestyle. This description, put forth by XXXTentacion about his own music on the 2018 album ? doubles as a succinct explanation of SoundCloud rap, the movement of maverick artists that roughly begins with some Three 6 Mafia–inspired occult rap from Florida and later broke through the mainstream on the backs of artists like XXX and Juice WRLD. It’s very comforting, but discomforting at the same time.” Check HBO’s listings or HBO Max to watch the documentary. To mark the occasion, we’ve ranked the top 100 rap songs of the 2010s and are looking back at a few of the movements that defined the genre in the decade, including the SoundCloud rap scene that birthed Juice as an artist. With this culture around him, Future inherited a sense of uniqueness and individuality through some of hip hops legends.Editor’s note: On Thursday, Ringer Films will debut Juice WRLD: Into the Abyss, its sixth and final installment of the first volume of the Music Box series. Their aim and intention with music was to always strive to be different and stay true to yourself. Other members of the collective include Big Boi, Andre 3000, Cee Lo Green & Killer Mike. In an interview with HiphopDX he talks about his 2012 hit Tony Montana: “When I freestyle I know there are bits you don’t really understand, but that’s what you like it for – thats what its all about to me, thats art.” He also spoke of coming from the Dungeon family, a legendary hip hop collective based in his cousin Riko Wade’s basement in Atlanta, Georgia. One of the original mumble purveyors Future has recently discussed his thoughts on the constant debates surrounding mumble rap. Some think its lack of structure appears ‘idiotic’ and reflects the genre as a whole negatively but others appreciate it as art. Much like the East-West coast divide in the 90s, modern styles of rap clashing over conflicting style is no first for Hip Hop culture. The sub-genre has recently received a huge amount of backlash from artists and fans, notably from J.Cole who’s heard dissing mumble rappers in his 2016 hit ‘Everyone Dies’: “A bunch of words and ain’t saying s***, I hate these rappers, especially the amateur-8-week rappers, Lil “whatever”, just another short-bus rappers”. The conversation revolves around its alleged lack of lyricism which is where the name ‘mumble’ comes from, supposedly coined by Wiz Khalifa. This new sound has recently sparked interesting debates over its authenticity. The use of pitched harmonies rather than slick, quick bars let the big bass drums dominate the song rather than the melodic instrumentals most people are used to when they think of hip hop. By focusing on the repetition of the words and melody more than lyricism, the emotion is more dramatic. The particular style of vocalising used in mumble rap is increasingly frequent in modern hip-hop and is spreading across the world. Hailing from the South of America, the genre stems from the glowingly popular sub-genre Trap.
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